TELEFÓNICA IN
LATIN AMERICA
The objective of this project was to unify the identity of the different branches of Telefónica Hispam to a single central axis, aligned with Telefónica global. This, without losing the identity of each country and incorporating their specific communication needs.
For this, we worked together with the offices of Telefónica Colombia, Chile, Ecuador, Mexico, Peru and Venezuela to restructure their sites according to the needs of each country, creating a collaborative work dynamic that allowed us to define and edit the content and information architecture, while keeping aligned with the main objective.
TELEFÓNICA IN
LATIN AMERICA
The objective of this project was to unify the identity of the different branches of Telefónica Hispam to a single central axis, aligned with Telefónica global. This, without losing the identity of each country and incorporating their specific communication needs.For this, we worked together with the offices of Telefónica Colombia, Chile, Ecuador, Mexico, Peru and Venezuela to restructure their sites according to the needs of each country, creating a collaborative work dynamic that allowed us to define and edit the content and information architecture, while keeping aligned with the main objective.
TELEFÓNICA IN LATIN AMERICA
The objective of this project was to unify the identity of the different branches of Telefónica Hispam
to a single central axis, aligned with Telefónica global. This, without losing the identity of each country and incorporating their specific communication needs. For this, we worked together with the offices of Telefónica Colombia, Chile, Ecuador, Mexico, Peru and Venezuela to restructure their sites according to the needs of each country, creating a collaborative work dynamic that allowed us to define and edit the content and information architecture, while keeping aligned with the main objective.
+200 SCREENS
FOR COLOMBIA, CHILE, ECUADOR, MEXICO, PERU AND VENEZUELA
In this way, all stakeholders (including users, workers and investors) can access clearer and more complete information that covers different aspects of the company and its services, and meets all of the multinational’s requirements.
+50 HOURS
OF COLLABORATIVE WORK
6 COUNTRIES
OF LATIN AMERICA
+200 SCREENS
FOR COLOMBIA, CHILE, ECUADOR, MEXICO, PERU AND VENEZUELA
+200 SCREENS
FOR COLOMBIA, CHILE, ECUADOR, MEXICO, PERU AND VENEZUELA
In this way, all stakeholders (including users, workers and investors) can access clearer and more complete information that covers different aspects of the company and its services, and meets all of the multinational’s requirements.
+50 HOURS
OF COLLABORATIVE WORK
6 COUNTRIES
OF LATIN AMERICA
